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Passionate publicist, founder of «Female Challenges»; She is the creator of the multi-award-winning campaign “Don’t let them see the face of what”. Damas Publicistas awarded her the «Juanita Guerra» Medal for her advertising merit and in 2016 Advertising Age and AdLatina recognized her as one of the 15 most outstanding Women to Watch in marketing in Mexico.
She presided over the ANP, the second woman in 98 years to hold this position, and was VP of the National Advertising Council. The last 16 years, Advisor to the Communication Council